“Change is inevitable”. This stands completely true with the ever-evolving search landscape. In the quest to further improve the user experience and relevancy on SERP (Search Engine results pages), Google’s algorithm is consistently updated and refined. To keep a competitive edge, you need to keep pace with Google’s algorithms and their implications and accordingly revisit your SEO strategy to make place for the advancements. According to BrightEdge, 53.3% of all website traffic comes from organic searches. This certainly adds up to the positive impact SEO can make on your business and hence, it’s worth all the efforts. Successful SEO is
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