Local Search Engine Optimization(Local SEO)

Local SEO is more important than ever before.

We specialize in designing robust local SEO strategy to ensure your business be found online when it matters the most and revenue streams are flowing.

Free Consultation NOW

Most Reviews Digital Marketing Agencies Award

Top SEO Service Company in India -Growth Accelerators

SO,WHY IS LOCAL SEO IMPORTANT?

Did you know 97% of people learn about a local company online?

In fact, about 78% of local mobile searches results in offline purchases.

Isn’t it true, that we all want to be present everywhere our potential customers are searching online? In simple terms, Local SEO is meant to capture the local search intent. It is indeed an unavoidable marketing strategy for those with one or multiple physical locations.

And here my friend, make no mistake, your run-of-the-mill local SEO strategy may not work any longer.

Whether you are a small business owner or a multi-location corporate, we at Growth Accelerators augment your reach to a large audience by creating a comprehensive, accurate, and engaging experience everywhere your customers are searching. Our team of SEO experts takes pride in staying well informed about Google’s latest updates & industry trends and thereby crafting an overarching, result-driven local SEO strategy.

How Google Decides Your Local Ranking ?

Google’s top-ranking factors for GMB listing are:- Relevance, Distance, and Prominence. Let’s dive into how we enhance our clients listing in all of these areas:

1. Relevance: Our SEO team will work on making your profile as much relevant as possible to what is being searched. The goal here is to fill out the profile completely and with error-free details. To accomplish this, we shall choose an accurate category, add a well-drafted business description, and most importantly adding an accurate name, address, and phone number(NAP) to the listing.

2.Distance: Google tends to favor businesses that are close to where a searcher is, making distance one of the key factors in GMB rankings. Ofcourse this isn’t in our control, but to further increase the likelihood of relevance we enrich your business description with location-based keywords and ensure that your address is complete and correct. We create well-optimized location pages on your website to attain rankings on location-specific keywords.

3.Prominence: Prominence refers to how well-known a business is and it is measured by Google on your online credentials. Prominence can be improved through not just optimization of listing but a broader SEO strategy. This is where we have the most to work upon and outperform our competition. Reviews and local citations are the key here. Our team excels in building citations, creating a strong link-building strategy coupled with cultivating reviews for our client’s business to take their local search presence to the next level.

Our Local SEO Services

We provide result-oriented local SEO services to businesses of all sizes and budgets. Whether you’re a start-up or an established business looking to boost your local visibility, we’ve got you covered.

Google My Business (GMB)

Now more than ever your business must be found on the local search results page and Google Maps. We optimize your listing by complete and accurate NAP data, keyword enriched business description, encouraging reviews, and publishing GMB posts.

Localized Content & Keywords

Our team works on a comprehensive list of location-specific keywords and specializes in writing locally optimized content. Our goal is to work with you to develop creative content that connects with your customers.

On-page optimization

Efficient and effective site structure, accessibility, and speed are primary requirements for a solid SEO foundation. We work on all the important on-page factors such as meta tags, internal links, website structure, navigation to improving the load time, and many more.

Location pages

Local location pages are used to target long-tail, location-specific terms. We create location pages on your website and structure them in a manner that addresses all the needs of a local searcher.

Local Citations

Business listing citations are a key factor of Google’s local ranking algorithm. Our local SEO experts will get your business listed on all the necessary and authoritative directories.

Link Building

Targeted outreach is inevitable for great SEO results. We work on getting inbound links to our client’s website through reputed and authoritative websites that offer a link-building opportunity.

Schema Markup

It’s a code when added to your website pages, helps a customer find more descriptive and informative result of your website on Google SERP. Our SEO team shall implement the schema markup for location, reviews, and events to enhance your listing.

Measuring & Reporting The Local SEO Progress

Tracking what’s working and what isn’t is essential for understanding the effectiveness of your digital marketing efforts. We set up a proper measurement system for our clients and our reports communicate the progress, trends, and performance of your local SEO campaign in a clear concise way.

1. To start with, we determine along with you the most important metrics for your business and ensure an appropriate tracking mechanism is in place.

2. Setting up Google Analytics and Google Search Console accounts and linking them to your website for tracking the real time progress and insights.

3. Keyword analysis report, provides insights into the location-specific keywords. It includes data about keyword ranking(real-time), clicks, impressions, CTR, and conversions, giving complete visibility on our top-performing and non-performing keywords.

4. Link building and citation report, showcases details about every single link we have earned. The report shall include links DA, avg. monthly traffic and status of the link.

5. Our reporting includes a breakdown of reach by device, easy identification of best and worst-performing locations, and highlights the gap in local listing coverage and NAP consistency(if any).

6. Complete analytical reporting giving insights into overall website performance and showcasing impact of our marketing strategies on your business.

Frequently Asked Local SEO Questions

How does Local SEO differ from regular website SEO?

Principally local SEO and regular SEO are the same, however, local SEO emphasizes a specific location and local traffic. Also, in local SEO you focus on optimizing both your website as well as your Google My Business(GMB) profile page. Creating and optimizing GMB is an important part of local SEO to make a place in the Google- 3pack results.

What is Google 3-Pack or Local 3-Pack?

The Google 3-Pack is Google’s way of showing the top three business results for local searches. The pack includes 3 local businesses, with basic information about the business and a map showing their location. Google pulls the information from the GMB listing of the businesses and displays the one relevant to the search query. Several factors are taken into account to get your business categorized as relevant by Google.

How do you go about the content strategy for local SEO?

Our content strategy for local SEO is driven by local intent in mind. We curate informative and localized content that “adds value”. Our content is focused on the target keywords and at the same time addresses the needs of our audience. Also, we strongly recommend creating location pages whether you operate from one location or multiple, as it holds more relevance in local search than any other page on your website. The content on location pages should include contact information, local landmarks, and unique, localized content, of course.

How do you optimize for a Multi-location business?

The local SEO principles would remain the same, regardless of the number of locations of your business. However, for a multiple-location business, we create and optimize GMB listing for each location with a unique profile. Each place would have distinct content requirements. Also, in case of multiple locations, we create a landing page for each location, curating content that is specific to each respective area.

How soon can I start seeing results from local SEO

Local SEO or regular SEO is a long-term marketing strategy and is meant to become a fundamental way to generate leads for your business. To give a more precise answer, in our experience clients start seeing measurable returns in about a 3months timeframe.

Why Growth Accelerators?

We work as an extended arm to your marketing division. Our focus is the growth of your business through our solutions. We would deep dive into understanding your offering, target audience, and competitive landscape and then craft an overarching strategy that results in more footfalls and leads to your business. Contact us to discuss your Local SEO strategy.