Our paid media experts combine search, social, display, and video ads in a unified strategy to drive meaningful results for your business.
Paid media marketing, commonly known as Pay-per-click(PPC) advertising is a technique to elevate your business growth by reaching out to potential customers exactly when they are searching for your product/service.
PPC if executed correctly can boost your qualified traffic and leads. That said, generating qualified traffic is not limited to just setting up campaigns and creating ad copies. It goes much deeper and involves thorough research, testing, optimization, and scaling of campaigns.
At Growth Accelerators, our team specializes in hand-crafting each campaign understanding your sales funnel, target audience, and business goals. We deliver tailored and enticing messages to your target audience at each stage with the end goal of nurturing that bottom line.
Competing online is more challenging than ever. With a multitude of marketing platforms available, we understand the importance of the right paid media marketing mix. Our goal is to deliver the right message at the right time to your target audience and provide a seamless experience throughout the buyer’s journey to accelerate customer acquisition.
Glance through our approach to a well-integrated strategy:
Google ads( formerly Google AdWords) allows us to show our ads on top positions for targetted keywords on Google search and Google display network (Google’s partner website). We offer a full suite of paid ad formats driving relevant traffic to your website and leading to desirable results:
Social media caters to a wide audience of varied demography and interests. So, whether you are selling B2C, B2B, or e-commerce, social media advertising executed strategically can accelerate your brand visibility, engagement, and conversions.
Our social media experts are proficient at crafting and executing ad campaigns that encourage your target audience to take the desired action. We offer social media advertising solutions across all the major platforms including:
Research & strategy: We provide social channel audits, determine the platforms that should be included, and the content assets required to maximize performance.
Lead journey optimization: Identify your buyer journey, specify goals & activity at each layer of the funnel, customized messaging at each stage making the path to purchase simple.
Targeting & Testing: Our team segment your audience by interest, age, behavior, and geography. Remarket to site visitors, reach a new yet similar audience by a look alike. Regular testing on creatives, placements, and segmentation.
Reporting: We measure, track and analyze results. Provide you with in-depth reporting to access the success of our campaigns and implement the learning to improve your ROI.
Paid media/ PPC advertising refers to advertisements that businesses pay for to drive direct traffic to their website. The PPC ads are served to a highly- targeted audience based on keywords, location, behavior, and other specifications and the companies pay when a user clicks on their ad. Two main types of PPC advertising are:
Search ads: Search engines like Google and Bing serves as an advertising platform, allowing businesses to place ads in front of their target audience when specific keywords are being searched.
Display ads: These ads can be served through Google display networks and social media websites like Facebook, Twitter, Instagram, and others. These can be targeted based on demographics and interests.